JORAMCO

The Rationale
i wanted to visually incorporate both Joramco’s values in addition to the body of the airplane. We were briefed that you have three core values: Time, Quality, and Best Price. Hence, we created an icon to represent the (A) in Joramco, why the A? Simply because shaping it was a smooth reflection of the airplane’s tail with 3 blue strokes symbolizing the core values.
















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